Virginia Department of Elections: Encouraging absentee and early voting during COVID-19

In 2020, the Virginia Department of Elections (ELECT) brought on Siddall to help them keep voters informed, so they could vote safely in the midst of a pandemic. We created the “Free to be Absentee” campaign, which provided voters with guidance on voting options and deadlines. The result: in 2020, Virginia had the highest number of ballots cast in a presidential election in the history of the Commonwealth. We like to think we played a part in that.