Before COVID hit, most people drove to work. And down in the Hampton Roads area of Virginia, that included a ridiculous number of cars (and their emissions). So yep, TRAFFIX called on us to help save the planet. TRAFFIX is a program that helps people find eco-friendly ways to get to work. We worked with them to create the Commute Differently campaign, reaching out to commuters and employers through social media, collateral, online ads, radio, print ads, outdoor, building graphics, bus cards and more. Since the campaign started, TRAFFFIX transit rider membership increase by 43%, the area’s CO2 levels have been reduced by 859 tons, and 1.8M fewer vehicle miles have been traveled, with more than 100,000 trips not taken.