You might not hear much about it these days, but suicide is a deadly epidemic in this country. Here in Virginia, seven regional behavioral health authorities joined together to help stop it, by creating This website is a one-stop resource for guidance on how to stop a suicide. But the website needed help. So we worked with the BeWellVA team to help streamline the site and brand it with compassion and helpfulness. We reworked their logo; created a new tagline, graphics standards and a social media campaign; and generated search copy to help people find the site. We don’t have results yet, since the effort is just launching now, but if one person’s life is saved, we couldn’t ask for more.