We work to create memorable brand experiences inspiring Virginians to ride Amtrak. One such experience was the Amtrak Ramcar promotion.

We worked with VCU to promote train ridership at all of their basketball games culminating in a major promotion with Rodney the Ram for the A-10 tournament. We created multiple short videos that ran on Amtrak and VCU social media channels and during VCU home games; devised a robust PR plan to garner local media attention; and staged a fan send-off and pep rally event at Staples Mill Station.

Amtrak Ramcar Case Study