Virginia Department of Health: Turning healthy habits into lovable little heroes.

Siddall partnered with the Virginia Department of Health to create The Little Things, a respiratory illness prevention campaign built on a simple idea: small actions can make a big difference. By turning everyday health habits into playful, memorable characters, the campaign brought handwashing, covering coughs, staying home when sick, and keeping immunizations up to date to life in a way that felt approachable, not preachy. Through bilingual creative, community partnerships, and statewide distribution, The Little Things made prevention feel less like a chore and more like something everyone could do.