Vanpool Alliance:
More ridesharing means less pollution

Siddall Communications is honored to work with Vanpool Alliance to promote vanpooling in Northern Virginia, which is recognized as one of the country’s worst regions for traffic. Our initial ad campaign, called “Good Things Happen in a Van,” tied into the nostalgia of 1960s pop art and expresses the benefits of vanpooling in a fun, throwback way. The evolution of the campaign, called “This Van Can,” positions Vanpool Alliance as the answer to the region’s commuter, employee, traffic and environmental problems.