To revive a classic Richmond attraction, we launched the new brand with the line “Question your world.” All creative was born of this line and the desire to inspire curiosity. The result was a campaign that stirred up emotions, and attendance, which has risen more than 35% year over year. And for the first time in two decades, the museum raised enough capital to expand and build a new wing with all of the money already in hand.

Ads, Outdoor, posters
Logo and brand identity
Radio