Science Museum of Virginia: Ensuring the endurance of an educational icon
A few years ago, the Science Museum had grown stale. Membership was down. Fundraising was nonexistent. People were not emotionally connected to the institution. They hired Siddall to tackle the challenge. We launched a new brand with the line “Question your world.” The result was a campaign that stirred up emotions — and attendance, which has risen more than 35% year over year, bringing a new generation into the world of science.