RIDE Solutions: Roanoke learns that driving isn’t the only way to get there

More than 85% of commuters drive alone in the Roanoke, Virginia area. And the region historically has a low awareness of alternative transportation modes. Siddall is working with RIDE Solutions to promote awareness of ridesharing, bicycling and public transit. Our work helps connect rural commuters with options for carpooling and vanpooling, through a campaign that uses social media, collateral, online ads, radio, media relations and other tactics.