Loudoun County Transit: Riding the bus, de-mystified

When we onboarded Loudoun County Transit as a new client, our goals were lofty: educate current and potential riders on available transit options, routes and general rider information. Our strategy was to get people over their fear of the unknown when it comes to taking the bus. We created the “Be Bus Savvy” campaign, a comprehensive plan featuring digital, streaming audio, paid and organic social, and new collateral for events, all in both English and Spanish.