GRTC and the City of Richmond teamed up to re-route the city’s bus system, which hadn’t been changed in 40 years. The overhaul includes all new bus routes, new route names and numbers, new connection points and new ways to pay on the bus. As the agency for the endeavor, Siddall broke the messaging down into pre-launch, launch and post-launch phases. We created digital ads, print ads, bus cards, on-bus announcements, radio, TV spots, a long format video and a social media campaign featuring video vignettes to get the word out to Richmond. Our online campaign has generated over 2.5 million impressions and 36,710 clicks to the project page of GRTC’s website, and we’ve increased their Facebook followers by 40%. New routes are launching soon, so we’ll give you updated results as soon as they’re in. In the meantime — all aboard.