We’ve had this account for 35+ years, but we know we’re only as good as our last campaign. So we always keep pushing ourselves. Recently, our goal has been to attract millennials to work here and Gen X-ers in the C suite to move their business here. Using real-life stories of innovation in Fairfax County, we drew readers in with bold headlines and paid it off with the full article. Since the campaign started, stories that the banner ads link to have received an average of 3 minutes time on page, higher than the website overall. The bounce rate for the website has decreased 20%. The number of pages visited per session has increased 29%. And the FCEDA looks as cool as they are.