To most people, Alexandria Renew was just a bill in the mail. This utility handles wastewater in Alexandria and parts of Fairfax, right on the edge of the Potomac River. In 2015, we were brought in to brand the utility internally. Through internal messaging, we changed what was once thought of as simply a place to have a job into a place that transformed the environment, touting the breakthrough technology and methods employed by the facility. That brand reached into the public through community events. We even created a costumed character named Moxie, based on a poo-eating bacteria. AlexRenew won an Honor award from the American Academy of Environmental Engineers and Scientists for the rebranding in 2016. We continue to create projects for this groundbreaking client.