Amtrak Virginia:
Shifting travel habits across the Commonwealth.

When Amtrak Virginia needed to grow ridership, our research uncovered a simple truth: Virginians loved the idea of train travel, they just weren’t thinking about it. Drawing on travelers’ strongest associations with rail like comfort, freedom, and relief from traffic, we developed an integrated campaign that repositioned Amtrak Virginia as a smarter, more accessible travel choice, helping drive record-breaking ridership across the Commonwealth.