Virginia Cannabis Control Authority:
Helping Virginians think twice before driving high.

As cannabis became legal in Virginia, many drivers still viewed it differently than alcohol when it came to getting behind the wheel. Siddall partnered with the Virginia Cannabis Control Authority to create clear, memorable communications that challenged those perceptions and encouraged safer decisions. Through paid media, earned media, and community engagement on college campuses and at concerts, the campaign generated more than 100 million impressions, quadrupled time spent on the website, and helped raise awareness about cannabis-impaired driving.