In 2012, nobody had the 411 on 511 Virginia. This traffic information system was plagued with low awareness and usage. We launched a yearlong campaign with radio and out-of-home in the Norfolk/Hampton/Virginia Beach market, as well as statewide internet. We leveraged added value. We filled welcome centers and rest areas with messaging on the service. The results: The first month’s phone calls were 38% higher than the previous year. And website visits were just as impressive.

We also worked with VDOT on the I-95 Richmond Bridge Restorations effort, helping inform travelers of the many construction sites and urging them to take alternate routes. This multimedia campaign proved that an informed public is a happier public. Visits to our bridge restorations website went up 8000%. 70% of people surveyed were aware of alternate routes during construction, and 85% changed their behavior to accommodate the project.

"511" Social Media
"I95 Bridges" Outdoor
"I95 Bridges" Gas Toppers
"I95 Bridges" Gas Toppers
"I95 Bridges" Social Media
"I95 Bridges" Communication to Homeless
"I95 Bridges" Nutzy Video
"I95 Bridges" TV Billboards
"I95 Bridges" Completed Video
"511" Gas Toppers
"511" Gas Toppers
"511" Rest Area Communications
"511" Social Media